essay plan...

June 04b- It is argued that DOMINANT Media representation serve the interest of the powerful. Disscuss with reference to one social group.

PLAN:

points 2 include:

* Hygemonic model
* Eurocentric society
*Text such as: mind your language, bend it like beckham
* Change over time.

Paragarph 1 - showing the hygemonic model, how it serves in the interest of those who r powerful. e.g... mind your language, show the asain to be dum and uneducated, and makes fun of them.

paragraph 2- we see the media shows itself to be a eurocentric society, e.g under rep of asians despite being 10 % asains in u.k. look at shows such as eastenders, show this.

paragraph 3- however account for the change in society and look at the puralistic model, and movies such as bend it like beckham and bride and prejudice which was a big sucess in the uk mainstream cinema.

INTRODUCTION:


The british media, has the particularly hard job of catering for a wide audience, with different ethnic and different viewing prefers. The question in hand is weather the media, serves its purpose of catering for everyone, or weather it simply ignores those who are less powerful and serves in interest of the more dominant social group. When investingating the statement, evidence provided from the representation of Asains in the british media, show us that the media serves the dominant group, and although alternative media models ,such as puralistic models, the hygemonic model still dominants british media.